![]() ![]() ![]() That's the one Google chose when looking for standards for Chrome's ad blocking policy, which began in 2018 for websites that overused ads. Its 50 members include ad technology companies, ad agencies, publishers and others in the industry.Īnother outfit, the Coalition for Better Ads, serves a similar role. In 2017, Eyeo set up the work as a nonprofit with participation from other companies involved in online advertising. "There's a vicious cycle where ads are more and more aggressive at same time they're less and less valuable." 2. Instead, it's that there are too many spots available for online ads. ![]() "What's really putting the free and open web at risk is not ad blockers," he said. Ad blocking may drive publishers toward paywalls, but Faida believes ad blocking is here to stay. ![]()
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